Timothy Oulton, the British furniture, lighting, and home décor accessories brand has opened a new flagship and showroom in New York City. McAlpine Contracting built the dramatic 7,170-square foot retail space at 901 Broadway at 20th Street, in New York City’s popular Flatiron District, which is known as the design and architectural center of Manhattan.
901 Broadway is a portion of a larger building designed and constructed in 1870 in the French Second Empire style by James H. Giles for the retailer Lord & Taylor. The building’s innovative use of cast iron, which permitted the installation of impressively large display windows along the first-floor facades, and its cultural significance, the New York City Landmarks Preservation Commission (LPC) designated it as a historic landmark in 1977. Timothy Oulton’s in-house design team developed the concept for the new flagship store, which was then built by New York City-based McAlpine Contracting. Given the historical significance of the building, the McAlpine team had to obtain approval for the store’s design from the LPC. “This $1 million construction project revitalizes the iconic retail space, which was recently vacant, and attracts buyers to the vibrant Flatiron neighborhood at the time when the retail industry is beginning to recover in Manhattan and nationally,” explained McAlpine Vice President John Nolan.
The new store features a 1,890-square foot main showroom area on the first floor and a 344-square foot mezzanine. An open stair connects to a 1,221-square foot lower level that provides additional showroom space as well as a café bar. Additional space on both floors is designated for storage and mechanical spaces. The interior features a combination of painted gypsum board and exposed brick walls. The first floor and mezzanine have wood plank floors, and the basement floor is polished concrete.
The store includes several unusual features, including Timothy Oulton’s signature Apollo capsule, which is prominently placed in the center of the main floor. Rendered as an intimate, luxury lounge, the capsule features a stainless steel shell and bespoke tufted leather interior with crystal lighting. Conceived as a showcase of Timothy Oulton’s design and manufacturing capabilities, the Apollo module replica was built entirely in-house by the company’s team of skilled craftsmen and assembled inside the store by the McAlpine team. The café area has a new stainless steel bar top, with dramatic lighted bar side panels, a backbar, and commercial grade undercounter appliances. A three-ton fish tank is installed near the front entrance.